INVIVO+EC is a professional nutritional supplement brand for ear health . Considering the characteristics of the Amazon market and consumer behavior , the content design was structured around indirect and trustworthy expressions rather than directly revealing functionality .
Reflecting the characteristics of health supplement products , where it is difficult to emphasize efficacy , symbolic images and metaphorical visual elements were used to convey the brand’s expertise and product expectations , and the overall design tone was refined and stable to increase trust . This content sensually captures INVIVO+EC ‘s unique functional message and segmented target strategy .